Makara was recently hired as a marketing manager for the Susa Company. After beginning her employment, she creates a company blog to share product updates with current and potential customers. Which category of media does this blog best represent?

A) paid

B) linked

C) earned

D) owned

2) Abracapocus Cleaning Supplies is planning to run a series of television commercials for their new window-cleaning solution. The CEO asks the marketing director to share the gross rating points for the commercials. Which of the following formulas would provide the director with this data?

A) reach x impact

B) impact x frequency

C) reach x frequency

D) impact x reach