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Makazole is the national PR manager of The Oak Furnishers. Makazole has informed management that his department wants to embark on a PR activity where
Makazole is the national PR manager of The Oak Furnishers. Makazole has informed management that his department wants to embark on a PR activity where short-term incentives will be handed out over a specified period at specified locations to encourage sales. This activity is related to ... a. media relations. b. sponsorship. c. promotion. d. advertising
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Hospitality Strategic Management Concepts And Cases
Authors: Cathy A Enz, Jeffrey S Harrison
2nd Edition
047008359X, 9780470083598
