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Makazole is the national PR manager of The Oak Furnishers. Makazole has informed management that his department wants to embark on a PR activity where

Makazole is the national PR manager of The Oak Furnishers. Makazole has informed management that his department wants to embark on a PR activity where short-term incentives will be handed out over a specified period at specified locations to encourage sales. This activity is related to ... a. media relations. b. sponsorship. c. promotion. d. advertising

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