Make a Marketing Audit for Dawn Dish Soap by answering the following questions:

11. Global marketing presence

a. What type of global presence does your company/product have?

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b. What is the overall importance of global sales to the company/product? Be specific,

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c. Is your product marketed differently in different countries? How is it different?

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12. Marketing research

a. What types of marketing research is the company involved in? Be specific and thorough here. Do they do qualitative research? Quantitative research? Primary? Secondary? What types of studies?

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b. How will the research affect the marketing activities of the company? Again, be specific. What strategies and initiatives will be impacted by their research?

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