Make a marketing plan about Kasibu, Nueva Vizcaya, Philippines. Use basic English and make it persuasive and feasible at the same time. Put references in APA 7 Format. Do it 5days make it creative. Include pictures to edit as well.

Make also a PowerPoint presentation with explanations from the Marketing Plan for presentation.

Marketing plan Inclusions:

Table of Contents

1. Executive summary

First paragraph: Introduction

Second paragraph: Situation Analysis (5Cs) Content

Third paragraph: Market analysis and strategies (STP) Content

Fourth paragraph: Tactical plans/ Implementation Controls (4Ps) Content

Last paragraph: Conclusion

(A good executive

Summary is no longer than

One page. It is a minireport stating highlights and recommendations. It is self contained and not a teaser. Details are provided in as many appendices as necessary

This summary is usually written in prose (full sentences), not bullet points.)

1. Situation analysis (5Cs)
   1. COLLABORATORS

2.1 CUSTOMER

-Describe segments demo, psychographics, buying behavior, level of satisfaction (measured?)

-Loyalty, and CRM program useful? Get RFM,CLV.

-Price sensitive?

-channels used?

-changes now, future?

-Compare current and

Potential customers, nonbuyers - why not?

2.2 COMPANY

- who are we? Known for? Good at?

Make a SWOT.

-What do wo want to

Become? Formulate strategy.

2.3 CONTEXT

- Political and legal (stable partners, new laws)

-Economy (growth, consumer mood)

- Society (demographic, attitudes)

- Technology (IT, other machines); threats or opportunities?

• Good supply chain relations?
• Good retations with downstream channel members

2.5 COMPETITORS

- Who are our major competitors, broadly defined? -Their strengths?

-How might they respond to our actions?

1. Market analysis and strategies (STP)
   1. TARGETING

3.1 SEGMENTATION

-What kinds of customer knowledge do we need to form segments? (Do we have demographic, geo, psych data? Shall we run surveys?)

- Use cluster analysis to identity segments, and descriptive data to validate the " "marketing segmentation" scheme.

Choose segments to target.

• "Size the market, estimate its profitabilitv lifetme customer value).

-Consider fit with corporate goals, and actionability (can we find target)

3.3 POSITIONING

-Positioning via perceptual maos.

-Where are we in the positioning matax?

- Write position statement

1. Tactical plans/ Implementation Controls (4Ps)

(Part IV: Implementation Controls

The last section of the marketing plan outlines the controls for monitoring and adjusting implementation of the plan.

This includes

contingency plans outlining the steps management would take in response to specific environmental developments, such as price wars or strikes. (action plan))

4.1 PRODUCT

-how is our good or service distinct vs. competition?

- our brand strategy, brand associations, brand worth?

- where is our brand in its "product life cycle"?

-watching trends?

-how generate buzz?

-are we high end quality or value based?

-are we pursuing new products and/or new segments?

4.2 PRICE

-do demand and elasticity enter price decisions?

-if low, do break even

-for high, assess price sensitivities

-keep prices constant or allow changes? Coupons, discounts, loyalty perks?

- use prices to attract different segments?

-are we high quality and skim prices or value products with low and penetration pricing?

4.3 PLACE

- distribution network, intensive, selective?

- channel partners good or need to resolve conflicts? ( if so, choose approach)

- role in our strategy of retailing, online, sales force?

-customers have sufficient access?

-our sites consistent re- positioning ex. Mass or exclusive?

4.4 PROMOTION

- marketing goals of ad campaign

-kind of message?

-how test if effective?

-concept and copy test

-after ad, get memory preference, intentions

-choose media outlets and weight, integrate IMC

-monitor effectiveness of advertising media

-reposition, promote a lot or little, are we going after mass markets or exclusivity?

1. Appendices (A-C)

Appendix A

-Marketing Research

-Secondary data findings to suppon SCs fo Focus groups current brand associations

-Summanes of industry reports and trends analyses

Appendix B. CLV

Appendix C: Pilot Tests on 4P

-Recommendations

-Survey feedback

-Ad copy testing

-Conjoint on the extension