Make a Product's Positioning Statement for old-school-themed Pop-Up Drive-in diner with retro-inspired menus. That will open temporarily in different parts of major cities. Customers will have the option to order from the parking bays or enter the diner. The waitstaff provides car-eating trays and brings the food to their cars.Using vacant restaurant retail spaces depending on the season, restaurants will be themed after different periods of history, such as the '60s, '70s, 80s, and 90s.Different special events will be hosted, such as "disco night."

Target Market: Melienals and Gen Z (Ages 18-26)