Question
Make a SWOT for the FITBIT case (Strengths and weaknesses from Internal environment and Opportunities and Threats from external MICRO and MARCO environment) and based
Make a SWOT for the FITBIT case (Strengths and weaknesses from Internal environment and Opportunities and Threats from external MICRO and MARCO environment) and based on the SWOT, suggest how can Fitbit can respond to the environmental factors.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
