Question
Make a Venn diagram: 2 intersecting circles. Label the left one 'B2B', the right one 'B2C'. Locate appropriate placing in the Venn diagram for each
Make a Venn diagram: 2 intersecting circles. Label the left one 'B2B', the right one 'B2C'.
Locate appropriate placing in the Venn diagram for each term in the Word Bank.
Word Bank:
- Social class
- Relationships
- Derived demand
- Price
- Quality considerations
- Content marketing
- ISO 9000 quality system
- Warranty/guarantee
- Cognitive dissonance
- Shopper marketing
B2b = Business to Business
B2C= Business to consumers
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
