make a VRIO ANALYSIS BY ANSWERING THIS 4 QUESTIONS: Value: Do resources and capabilities exist that are
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make a VRIO ANALYSIS BY ANSWERING THIS 4 QUESTIONS:
Value: Do resources and capabilities exist that are valued by customers and
enable the organization to respond to environmental opportunities or threats?
Rarity: Do resources and capabilities exist that no (or few) competitors possess?
Inimitability: Are resources and capabilities difficult and costly for competitors
to obtain and imitate?
Organizational support: Is the organization appropriately organized to exploit the
resources and capabilities?
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