make an essay on the Twitter and YouTube platforms investigating best practices for creating content. To accomplish this task, consider the following points: YouTube and Twitter features; YouTube and Twitter best practices; the changes and evolution of YouTube and Twitter over time; the integration of YouTube and Twitter in business marketing plans; usage trends and changes to user profiles on YouTube and Twitter; the biggest changes that YouTube and Twitter have brought to the overall marketing strategy; Y the optimization of the business profile on YouTube and Twitter. make a search for a success story and a failure story for Twitter and YouTube. Compare and contrast what determined success or failure in each of the companies or organizations.