Make an integrated marketing plan: Instructions: Select the product or service for which you can develop an integrated marketing plan (IMC). Selected: A) Make a marketing plan integrated with construction services. 1- Mentions Characteristics and attributes of services: investigates and presents the characteristics and attributes of the construction service. 2- Market segment: includes the demographic, psychographic, geographic group of the consumer you want to reach. Discuss to whom the construction service appeals. 3- Social media: What social media do you recommend based on the analysis presented and what strategies are the main ones to achieve the desired communication?