make sure you have watched the two TED Talk videos (the link should be below this) to which consumers are rational vs. irrational decision makers - and what might influence these decisions

1. http://www.youtube.com/watch?v=jpLC6P08F-A

2. https://www.youtube.com/watch?v=8l5N3EZaABU&t=10s

Think about two specific examples of decisions you have made: (1) One where you were more of a "rational" decision maker, and (2) one where your decision was more "irrational". Using concepts from these videos... answer the following questions:

1. For each purchase, describe the specific product and brand you bought.
2. For each purchase, describe how (in what way) the purchases were examples of either a rational vs irrational (non-rational) purchase. What were the major differences in how you made the decision?
3. Discuss why you made these decisions in different ways. In other words, what do you think influenced these differences and why you chose through different processes.
4. Finally, were there any differences in your satisfaction with the two purchases?