Maketing analys about market segmentation.

Deliverable: 2-3 page written marketing analysis with 2-3 minute presentation of findings. Use and cite 2-3 sources of secondary research to validate your findings. Value: 100 points, 10% of grade Book Reference: Chapter 8, Learning Objective 6 "Steps in Segmenting a Market\" on page 149. Purpose: An exercise in market segmentation and to determine the size of the primary target market for subject. Step 1: Select a market or product category for study. Identify and describe subject for analysis. Select a product, service, program, show, magazine etc. Give context, history, background, location etc. Step 2: Choose a basis or bases for segmenting the market. Research and analyze subject. Connect the dots and find common elements and other indicators such as advertisers and sponsors, etc. Step 3: Select segmentation descriptors. Use segmentation tools such as Geographic, Demographic, Psychographic, Benefit and Usage-Rate to describe target market. Step 4: Prole and analyze segments. Use research tools such as www.census.gov[ or other reputable sources to determine size of the target market in the Portland Metro area. While the subject maybe national or international, please regionally limit your analysis to the Portland Metro area for ease and simplicity. Step 5: Prepare paper and presentation. Complete 2-3 page written marketing analysis and share 2-3 minute presentation of your findings