maketing metrics

Life-Style Fitness, Inc. competes in the fitness market in South Carolina. 2010 industry sales were estimated at $69.2 million. Sales of the 4 largest firms in the industry were: 24 Hour Fitness: $6.4 million YMCA: $5.0 million Life-Style Fitness: $3.8 million Iron Gym: \$1.1 million Calculate the 4-firm industry concentration ratio. Round your answer to two decimal places. Your Answer: Answer Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 2434, income $42,000 and higher) is estimated at 21.5 million individuals. Research indicates that, in the first six months of 2011,3.58 million women in the target group purchased Baby Lips. During the same time, approximately 12.2 million women in the target demographic group purchased highend lip balm. Calculate market penetration. Round your answer to two decimal places. Your Answer: Answer Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 2434, income $42,000 and higher) is estimated at 22.8 million individuals. Research indicates that, in the first six months of 2011, 3.23 million women in the target group purchased Baby Lips. During the same time, approximately 12.3 million women in the target demographic group purchased highend lip balm. Calculate brand penetration for Baby Lips. Round your answer to two decimal places. Your