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Malachi was recently online and saw a hilarious commercial for a new caffeinated water company. After seeing the video, he immediately shared it through his
Malachi was recently online and saw a hilarious commercial for a new caffeinated water company. After seeing the video, he immediately shared it through his Facebook and Twitter accounts before emailing the commercial to some of his family members. Which form of marketing is the water company most likely relying on in this example?
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The water company in this example is most likely relying on Viral Marketing Viral mar...
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Auditing a risk based approach to conducting a quality audit
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
9th edition
9781133939160, 1133939155, 1133939163, 978-1133939153
