Malia Mahler is the manager of Stanford's traditional Sunday Flicks. Each Sunday, a film has two showings. The admission price is deliberately set at a very low $3. She sells a maximum 500 tickets for each showing. The rental of the auditorium is $330 and labor is $435, including $90 for of Mahler Mahler must pay the film distributor a guarantee, ranging from $300 to $900, or 50% of gross admission receipts, whichever is higher. Before and during the show, she sells refreshments these sales average 12% of gross admission receipts and yield a contribution margin of 40% On June 3, Mahler screened The Lord of the Rings: The Two Towers. The film grossed $2, 250. The guarantee to the distributor was $750, or 50% of gross admission receipts, whichever is higher. What operating income was produced for the Students' Association, which sponsored the showings? Recompute the results if the film grossed $1, 400 The "four-wall" concept is increasingly being adopted by movie producers. In this plan, the movie's producer pays a fixed rental to the theater owner for, say, a week's showing of a movie. As a theater owner, how would you evaluate a "four-wall" offer