Malkin Consolidated

Malkin Consolidated owns the rights to produce replica kits (jerseys) for the very popular Chudley Cannons. Fortunately for you, the ChudleyCannons are about to play in the English championship for the first time in a very long time. You must decide whether to send in an order for kits to your manufacturer today or to wait and see who wins the championship and then send in a rush order. If you order today, each kit will only cost $8; if you send in a rush order, each kit will cost $12. (You can only send in one order; if you send a standard order today, you will be unable to send in an additional rush order later.)

Demand for Chudley Cannon Kits

The Chudley Cannons are very popular, and you expect robust demand if they win the match. If the Chudley Cannons win, you expect demand to be w()=48, while if they lose, you expect demand to be 0. Betting on the ChudleyCannonsCurrent betting lines at Gringotts Wagering inform you that the Chudley Cannons have a chance of winning the title.

Will you use the standard order today or wait for the outcome of the match to put in a rush order? _______ What are your expected profits?____________