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Maloney Corporation manufactures plastic water bottles. It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely

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Maloney Corporation manufactures plastic water bottles. It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water bottles. Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy. Kequired 1. Is Maloney's strategy one of product differentiation or cost leadership? Explain briefly. ( 3 marks) Cost Leadership 2. For each perspective, select the most appropriate performance measure(s) from the list. (7 marks)

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