MAN 6721-100 CRN 20481: Global Business Strategy

SBDC Global Ventures Chilean Firm Consulting Project Spring 2022

Name: [Enter your name here & your teammate's name if you decide to work with someone else]

SBDC Client:[Enter your "focal organization" SBDC client here - e.g., Hair Salon]

Hero, Treasure, Dragon, & Quest

Frame Component	SBDC Client
Hero [Necessary, sufficient, positive, and undisputed info that specifies the protagonist's main context]	X
Treasure [Hero's aspiration or goal, ideally phrased in quantitative terms such as increase revenue by X% by Q1 2022]	X
Dragon [Single problem separating the hero from the treasure; start phrase with "However, X"]	X
Quest [Overarching question that brings together the components above: How should Hero get Treasure given the Dragon?]	X

Why Map

[Enter cut and paste a 'why map' that you can do on paper or in powerpoint or another program.]

Level 2 Because price is too high Level 3 Because price isn't relative to competitors right for customers Because price is too high Level 1 relative to substitutes Because promotion Because customers don't Because Retail isn't right for Because customers know know about Retail Store Store revenues customers about your market are declining Because customers know channels, but can't access Why is Retail Because place isn't about Retail Store, but Because customers don't can't access Store's right for customers know about your market channels profitability Because customers want declining? Because product product refinements isn't right for Because lease/rent costs are increasing customers Because customers want new products Because insurance costs Because Retail Store are increasing fixed costs are Because Retail increasing Store costs are Because goods supply increasing Because Retail Store costs are increasing variable costs are Because labor costs are increasing increasingHow can Retail Store increase revenues despite Coyid 19 pandemic? Level 1 By selling to new customers By selling more to current customers Level 2 By finding the right price for new customers By finding the right promotion for new customers By finding the right place for new customers By nding the right products for new customers _ By increasing social media promotion By increasing traditional media promotion By rening current products By adding new products | By increasing in- house 'bricks 81 mortar' sales By increasing on- line sales Level 3 , By lowering price i\" N By bundling products by price By offering new online places By offering new in-person spaces By revising existing in- house store By increasing existing in- house store space By building own website e-commerce solution By increasing with new in- house store space By utilizing online platforms