Management 211 Assignment Segment yourself VALS Go to the VALS site and take the VALS survey to see what categories you fall into based ono the answers to the 42 survey questions provided Here is the link to the survey http www strategicbusinessinsights com vals presurvey shtml Then, analyze the results Include the following Write a summary description (in your own words) of your primary and secondary segments based on your survey results (Do not copy and paste, just summarize in your own words ) Then, let me know if you think they got it right or did they miss the mark Provide at least two examples that support your findings Remember that the examples they give are indicative of someone who might fall into a specific category (i e Makers like to sew quilts ) You may not like to sew quilts but may like to do some other type of crafting So don't be too literal about your experiences compared to their examples (30 points) Then select two of your favorite products do you think your VALS results support the fact that you prefer these products Explain your reasoning (10 points) PRIZM Next go to the Claritis site and do a zip code look up for your home address using this link https claritas360 claritas com mybestsegments zipLookup If you are not comfortable with that select some other zip code area that you are familiar with To do this, however, you must know something about their neighborhood demographics The result will be a listing of lifestyle segments that Claritas believes makes up the zip code area you used Analyze the results Look at the data do you believe it accurately reflects the psychographics of your zip code area you selected What did they get right and what was wrong or off Explain your reasoning and give two examples (30 points) Identify two products (not the ones listed on the PRIZM results page) you believe are targeted to people in your zip code area Explain why you believe it to be true (10 points) Your Evaluation Let me know what you think about these tools How would you imagine using them Do you think they are valid How do you feel about companies like SRI International or Claritas that sell this information for a living Is this practice acceptable, intrusive, ethical Make sure you include a summary conclusion (10 points) Deliverables Hand in a one to two page typed analysis answering the questions above Be specific provide examples give thoughtful explanations (e g I disagree because I don't like the products they listed is not a thoughtful explanation )

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Management 211 Assignment: Segment yourself! VALS - Go to the VALS site and take the VALS survey to see what categories you fall into based

Management 211

Assignment: Segment yourself!

VALS - Go to the VALS site and take the VALS survey to see what categories you fall into based ono the answers to the 42 survey questions provided. Here is the link to the survey:http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Then, analyze the results. Include the following:
1. Write a summary description (in your own words) of your primary and secondary segments based on your survey results. (Do not copy and paste, just summarize in your own words.) Then, let me know if you think they got it right or did they miss the mark? Provide at least two examples that support your findings. Remember that the examples they give are indicative of someone who might fall into a specific category (i.e. Makers like to sew quilts.) You may not like to sew quilts but may like to do some other type of crafting. So don't be too literal about your experiences compared to their examples.(30 points)
2. Then select two of your favorite products - do you think your VALS results support the fact that you prefer these products? Explain your reasoning. (10 points)

PRIZM - Next go to the Claritis site and do a zip code look up for your home address using this link: https://claritas360.claritas.com/mybestsegments/#zipLookup

If you are not comfortable with that - select some other zip code area that you are familiar with. To do this, however, you must know something about their neighborhood demographics. The result will be a listing of lifestyle segments that Claritas believes makes up the zip code area you used. Analyze the results:

Look at the data - do you believe it accurately reflects the psychographics of your zip code area you selected? What did they get right and what was wrong or off? Explain your reasoning and give two examples. (30 points)
Identify two products (not the ones listed on the PRIZM results page) you believe are targeted to people in your zip code area. Explain why you believe it to be true.(10 points)

Your Evaluation: Let me know what you think about these tools? How would you imagine using them? Do you think they are valid? How do you feel about companies like SRI International or Claritas that sell this information for a living? Is this practice acceptable, intrusive, ethical?

Make sure you include a summary conclusion. (10 points)

Deliverables:Hand in a one-to-two-page typed analysis answering the questions above. Be specific - provide examples - give thoughtful explanations (e.g. "I disagree because I don't like the products they listed." is not a "thoughtful" explanation.)