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Management at a newly created amusement park evaluated its customer service performance against that of Disney World's Magic Kingdom. It found gaps and used those
Management at a newly created amusement park evaluated its customer service performance against that of Disney World's Magic Kingdom. It found gaps and used those to create a new set of best performance guideline. In this scenario, the new amusement park used which type of analysis? core capabilities benchmarking SWOT environmental scanning
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Business Research Methods
Authors: Alan Bryman, Emma Bell
4th Edition
0199668647, 9780199668649
