Management at This Bar Saves Lives sought to focus on the place component of the marketing mix by making the bars available where the target market shopped. In doing so$,$ This Bar Saves Lives sought to present themselves near the cash registers of the appropriate stores in order to trigger a need and provide the relevant information in order be considered in the $\_\_\_\_\_\_\_\_$ stage of the buying decision process.

Group of answer choices

Postpurchase behavior

Personal sources

Social influences

Evaluation of alternatives