MANAGEMENT FOCU S HAVING FUN MAKING MONEY Mad Science proves that learning can be fun. In homes across North America, Mad Science at over 200 000 presentations every year with high-energy shows displaying bubbing potiors goo, and interactive chemical magic in schools, Mad Scence brings "the newest and cookest cutting-edge science content" to classrooms, while meeting state costing schools less than what they would spend producing the curriculum themselves. The company seems to be making good on its vision "To become the world leader in fun, whoiesome, a educational science entertainment, with a consumer brand, operations that reach children in every facet of their lives slimy and provincial requirements and The company was formed by Ariel and Ron Shilen,two Montreal-based brothers Alwarys interested in "cool stuff" like model rockets, the two bought a used helium-neon laser when they were only 15 (Ariel) and 13 (Ron). Their initial thought was to use it to produce a big finale for a Montre YMCA where the two produced a weekly science show. They later earned money by renting the laser to local Dis for $50 a night, Just four years later the two registered the name The Mad Science Group," with dreams of creating a company that would serve the educational and entertainment needs of children around the globe At first, growth came by hiring and training local teenagers to present a science-based show in local schools, camps, and birthday parties. Further growth came by franchising the idea. Initial locations came through word of mouth-in 1994 a franchise opened in Toronto and in Florida, where the younger brother Ron had relocated in 1992. After setting up a U.s. office that replicated the operation in Montreal and spending about $200 000 in legal expenses to establish a US. franchising system, the shoestring operation was able to sell franchises for under 525 000 (sUS) By the year 2000 the Mad Science Group had 86 locations around the globe, in addition to strategic partnerships with schools, theme parks, and other organizations. Today, the company has 160 locations operating in over 20 countries on five continents. In North America alone, the company delivers 200 000 shows (or, as the company calls them, "presentations") for 4 million children and their families In 2012, Entrepreneur Magazine ranked the Mad Science Group as one of the top 500 franchises in the world With a proven business model, the continuing task is to grow the company and keep it fresh without losing the local appeal. The company has created corporate partnerships with some obvious partners as us based book publisher Scholastic Inc. Toys R Us, NASA, the Kennedy Space Centre, and McDonald's Europe. But it has also sought out non-traditional alliances with Oral 8 tooth products, 'Oreal, and GlaxoSmithKline. In late 2013, the company teamed up with Sinking Ship entertainment to develop scientific programming for children. The first show ran on Treehouse TV in Canada in October 2013 Ho can the Caspary hee n musk idnb tant and ha they eppl tin the ase MANAGEMENT FOCU S HAVING FUN MAKING MONEY Mad Science proves that learning can be fun. In homes across North America, Mad Science at over 200 000 presentations every year with high-energy shows displaying bubbing potiors goo, and interactive chemical magic in schools, Mad Scence brings "the newest and cookest cutting-edge science content" to classrooms, while meeting state costing schools less than what they would spend producing the curriculum themselves. The company seems to be making good on its vision "To become the world leader in fun, whoiesome, a educational science entertainment, with a consumer brand, operations that reach children in every facet of their lives slimy and provincial requirements and The company was formed by Ariel and Ron Shilen,two Montreal-based brothers Alwarys interested in "cool stuff" like model rockets, the two bought a used helium-neon laser when they were only 15 (Ariel) and 13 (Ron). Their initial thought was to use it to produce a big finale for a Montre YMCA where the two produced a weekly science show. They later earned money by renting the laser to local Dis for $50 a night, Just four years later the two registered the name The Mad Science Group," with dreams of creating a company that would serve the educational and entertainment needs of children around the globe At first, growth came by hiring and training local teenagers to present a science-based show in local schools, camps, and birthday parties. Further growth came by franchising the idea. Initial locations came through word of mouth-in 1994 a franchise opened in Toronto and in Florida, where the younger brother Ron had relocated in 1992. After setting up a U.s. office that replicated the operation in Montreal and spending about $200 000 in legal expenses to establish a US. franchising system, the shoestring operation was able to sell franchises for under 525 000 (sUS) By the year 2000 the Mad Science Group had 86 locations around the globe, in addition to strategic partnerships with schools, theme parks, and other organizations. Today, the company has 160 locations operating in over 20 countries on five continents. In North America alone, the company delivers 200 000 shows (or, as the company calls them, "presentations") for 4 million children and their families In 2012, Entrepreneur Magazine ranked the Mad Science Group as one of the top 500 franchises in the world With a proven business model, the continuing task is to grow the company and keep it fresh without losing the local appeal. The company has created corporate partnerships with some obvious partners as us based book publisher Scholastic Inc. Toys R Us, NASA, the Kennedy Space Centre, and McDonald's Europe. But it has also sought out non-traditional alliances with Oral 8 tooth products, 'Oreal, and GlaxoSmithKline. In late 2013, the company teamed up with Sinking Ship entertainment to develop scientific programming for children. The first show ran on Treehouse TV in Canada in October 2013 Ho can the Caspary hee n musk idnb tant and ha they eppl tin the ase