Management has a strategic long-term goal to increase market share by 5% in 5 years. For this year, the goal is to increase sales and net income over the last year. Department managers have identified opportunities for revenue growth (i.e. the customer perspective) and process improvements (i.e. internal process perspective). 

Develop a strategic map showing objectives and linkages to achieve this year’s goal. (Hint: Use the “what-if” method to develop all 4 perspective linkages).