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Management has decided to undertake a major advertising campaign that will focus on the following three key products: A spray prewash stain remover. A liquid
Management has decided to undertake a major advertising campaign that will focus on the following three key products: A spray prewash stain remover. A liquid laundry detergent.Variables? A powder laundry detergent.The campaign will use both television and print media The general goal is to increase sales of these products. Management has set the following goals for the campaign: Sales of the stain remover should increase by at least Constraints? Sales of the liquid detergent should increase by at least Sales of the powder detergent should increase by at least Question: how much should they advertise in each medium to meet the sales goals at aObjective?# of units of advertising on television#
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