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Management has decided to undertake a major advertising campaign that will focus on the following three key products: A spray prewash stain remover. A liquid

Management has decided to undertake a major advertising campaign that will focus on the following three key products: A spray prewash stain remover. A liquid laundry detergent.Variables? A powder laundry detergent.The campaign will use both television and print media The general goal is to increase sales of these products. Management has set the following goals for the campaign: Sales of the stain remover should increase by at least 3%. Constraints? Sales of the liquid detergent should increase by at least 18%. Sales of the powder detergent should increase by at least 4%. Question: how much should they advertise in each medium to meet the sales goals at aObjective?# of units of advertising on television#

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