Management in Life

Susie$$s term paper for her marketing class deals with the product development process. Susie has decided to use some of her knowledge from her management class to write the paper, and she$$s collected a number of examples of different innovation strategies.

Which of the following examples involve an innovation roles and structures strategy? Check all that apply.

Mozilla $($creators of Web browser Firefox and e$-$mail client Thunderbird$)$ has an online store selling crowdsourced T$-$shirts. These shirts, designed by people who don$$t work for Mozilla, advertise Mozilla products in new and creative ways.

In $1943,$ a small team of Lockheed Martin engineers designed and built a new fighter jet in only $143$ days. One of the rules for the team encouraged them to allow vendors to do basic inspections, thus allowing the team $($known as the SKUNK WORKS$)$ to spend more of their time on creating the product.

IBM moved Rod Atkins, then the head of IBM$$s Unix Computing Division, into a new assignment, $$pervasive computing,$$ where he was supposed to find an entirely new area for IBM to grow into.

Nissan$$s CEO, Carlos Ghosn, stubbornly insisted on investing in an all$-$electric car, even when his $350,000$ employees were against it$.$ The result was the Leaf, the first mass$-$market, zero$-$emission car.