Management Information Systems BCS 300 Chapter 4 Case Study Pages 158-160 Peloton

1. Have you had the chance to use a Peloton exercise machine? If not, go to www.onepeloton.com and take a look at its product lineup. Do its products interest you? Explain why or why not.

2. Gamification (e.g., point scoring, competition, rules of play) has been used in a variety of contexts to motivate people to engage in a certain type of behavior. How do you think the developers of Peloton are using gamification to retain subscribers?

3. The article mentions that Peloton released a new treadmill exercise platform to accompany its stationary bike product. What recommendation would you give to the company to increase sales of both products, especially since they are so expensive?

4. Do you see any downsides for people using at-home fitness solutions? Be creative.

5. While Pelotons stationary bike and treadmill have been successful, companies need to continuously innovate to have long-term success (e.g., Apple didnt just release the first iPhone and ride off into the sunset of permanent success). What types of innovations can Peloton pursue to ensure long-term revenue?