Management opportunity: Depop is planning to expand its physical store network (currently operating in New York and Los Angeles), opening a combined retail and creative space (brick-and-mortar store) in two new locations in Australia: Melbourne (in the state of Victoria); and Sydney (in the state of New South Wales) in November 2022. Part 1: Targeting and Differentiation (22 Marks) Question 1 a. Which consumers do you recommend (with justification) are the most attractive target market for Depop to pursue for their planned opening of the combined retail and creative spaces in Australia? In your answer you must address the geographic (one variable), demographic (two variables), psychographic (two variables) and behavioural (one variable) segmentation variables. (12 marks) b. Develop two (2) differentiation strategies, with justification, on how Depop can potentially differentiate themselves and gain a competitive advantage in the Australian market. You can use any of the 5 bases of differentiation. Based on your chosen differentiation strategies, develop a positioning statement for Depop. ( 6+4=10 marks) Management opportunity: Depop is planning to expand its physical store network (currently operating in New York and Los Angeles), opening a combined retail and creative space (brick-and-mortar store) in two new locations in Australia: Melbourne (in the state of Victoria); and Sydney (in the state of New South Wales) in November 2022. Part 1: Targeting and Differentiation (22 Marks) Question 1 a. Which consumers do you recommend (with justification) are the most attractive target market for Depop to pursue for their planned opening of the combined retail and creative spaces in Australia? In your answer you must address the geographic (one variable), demographic (two variables), psychographic (two variables) and behavioural (one variable) segmentation variables. (12 marks) b. Develop two (2) differentiation strategies, with justification, on how Depop can potentially differentiate themselves and gain a competitive advantage in the Australian market. You can use any of the 5 bases of differentiation. Based on your chosen differentiation strategies, develop a positioning statement for Depop. ( 6+4=10 marks)