Management Principles

PROJECT [60 Marks]

Select a corporate business / organisation of your choice and with reference to relevant theory, perform the following tasks:

Selected organisation: UNILEVER

Question 1 (15 Marks)

Explain the importance of macro-environmental analysis and using the PESTLE tool, perform an analysis for the selected business. (one factor per each of the PESTLE element)

Comment:

Include In-text referencing

Question 2 (15 Marks)

Discuss the characteristics of the strategic plan for the selected business.

Comment:

Include In-text referencing