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Management Robert Cialdini proposed six principles of influence: reciprocity, commitment/consistency, social proof, authority, liking, scarcity. He recently added a seventh principle unity. Each principle describes
Management Robert Cialdini proposed six principles of influence: reciprocity, commitment/consistency, social proof, authority, liking, scarcity. He recently added a seventh principle "unity". Each principle describes how we can be influenced or can influence others to take action. These principles have been used in many areas (i.e. management, marketing) to get people to act. Pick any two of the above principles. Describe each of the two principles. Give an example of this principle in action and offer a way that you can use it as a manager to influence your workers to better performance or to motivate them to act. Pick any one of these principles that have been used on you. Were you influenced
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