Managers must analyze the external environment to minimize or eliminate threats

And seize the opportunity. Use Porter's five-force model to provide more than one example of how forces in a competitive environment can cause Twitter's performance to be lower than expected.

Management must analyze the internal environment to determine strengths and

weakness. Based on the company's resource-based perspective, what steps can Twitter take to enhance resources or capabilities related to these five standards?

https://www.vox.com/2015/6/11/8761731/twitter-trouble-facebook-twtr