Question
Managers who adopt a market orientation recognise that marketing is vital to the success of their organisations. This is reflected in the manner in which
Managers who adopt a market orientation recognise that marketing is vital to the success of their organisations. This is reflected in the manner in which the company does business - the company must give the customer the highest priority. Regarding the above information assess the marketing concept and elaborate on the beliefs that the marketing concept is based on.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
