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MANAGING IN THE INTERNATIONAL ECONOMY Question 1 Company: Unilever Malaysia Most firms attempt to quantify their political risk, although they do not assign specific weights

MANAGING IN THE INTERNATIONAL ECONOMY

Question 1

Company: Unilever Malaysia

Most firms attempt to quantify their political risk, although they do not assign specific weights to the respective criteria. Why is this approach so popular? What types of political risk would a company entering the host country face and how it differs from the home country? How the organization of your choice manage to overcome the issues and strategies they use to improve the performance?

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