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Manchester Technology, Inc., manufactures several different types of printed circuit boards; however, two of the boards account for the majority of the companys sales. The

  • Manchester Technology, Inc., manufactures several different types of printed circuit boards; however, two of the boards account for the majority of the company’s sales. The first of these boards, a televi- sion circuit board, has been a standard in the industry for several years. The market for this type of board is competitive and price-sensitive. Manchester plans to sell 65,000 of the TV boards in 20x1 at a price of $150 per unit. The second high-volume product, a personal computer circuit board, is a recent addition to Manchester’s product line. Because the PC board incorporates the latest technol- ogy, it can be sold at a premium price. The 20x1 plans include the sale of 40,000 PC boards at $300 per unit. Manchester’s management group is meeting to discuss how to spend the sales and promotion dol- lars for 20x1. The sales manager believes that the market share for the TV board could be expanded by concentrating Manchester’s promotional efforts in this area. In response to this suggestion, the production manager said, “Why don’t you go after a bigger market for the PC board? The cost sheets that I get show that the contribution from a PC board is significantly larger than the contribution from a TV board. I know we get a premium price for the PC board. Selling it should help overall profitability.” The cost-accounting system shows that the following costs apply to the PC and TV boards.

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