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Manufacturers typically offer volume discounts off the MSRP, depending on the volume purchased and channel selected. In the simulation discounts are not a decision of

Manufacturers typically offer volume discounts off the MSRP, depending on the volume purchased and channel selected. In the simulation discounts are not a decision of the manager; rather, they depend on the distribution channels chosen. Which distribution channel receives the highest volume discount?

a. Hypermarket Direct

b. Self-Serve Direct

c. Traditional Direct

d. Wholesalers

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