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Manufacturing overhead Amount Cost driver Standard Guest Room Junior Suite Presidential Suite Depreciation $3,200,000 Square feet 50,000 30,000 30,000 Maintenance $1,800,000 Direct labor hours 180,000

Manufacturing overhead Amount Cost driver Standard Guest Room Junior Suite Presidential Suite
Depreciation $3,200,000 Square feet 50,000 30,000 30,000
Maintenance $1,800,000 Direct labor hours 180,000 143,000 148,500
Purchasing $320,000 # of purchase orders 2,500 1,500 9,000
Inspection $850,000 # of inspections 1,000 850 3,500
Indirect $490,000 Units manufactured 150 110 25
materials
Supervision $1,700,000 # of inspections 1,000 850 3.5
Supplies $190,000 Units manufactured 150 110 25

6. Why are the costs different between the traditional method and the activity-based method?

7. At the current selling price, is the company covering its true cost of production of the Presidential Suite? Briefly discuss.

8. What should price should Choice Hotels charges for the Presidential Suite?

9. Assume that the Presidential Suite has the same profit margin as the Standard Guest Room. What should its selling price be? Show all calculations.

10. What should Choice Hotels do if the quantity of the Presidential Suite Guest Rooms sold at the new price falls to 10 per year?

11. What should Choice Hotels do if the price of the Presidential Suite cannot exceed $1,050,000?

12. At a selling price of $1,050,000 each, what is the breakeven unit volume for the Presidential Suite?

13. What are the lessons learned from this case?

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