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Many airlines use surveys to collect data on customer satisfaction related to flight experiences. After completing a flight, customers receive an e - mail asking
Many airlines use surveys to collect data on customer satisfaction related to flight experiences. After completing a flight, customers receive an email asking them to go to the website and rate a variety of factors, including the reservation process, the checkin process, luggage policy, cleanliness of gate area, service by flight attendants, foodbeverage selection, ontime arrival, and so on A fivepoint scale, with Excellent E Very Good V Good G Fair F and Poor P is used to record customer ratings. Assume that passengers on a Delta Airlines flight from Myrtle Beach, South Carolina to Atlanta, Georgia provided the following ratings for the question "Please rate the airline based on your overall experience with this flight." The sample ratings are shown below.
E E G V V E V V V E
E G V E E V E E E V
V V V F V E V E G E
G E V E V E V V V V
E E V V E P E V P V
a Use a percent frequency distribution and a bar chart to summarize these data. What do these summaries indicate about the overall customer satisfaction with the Delta Flight? Round your answers to the nearest whole number.
Rating Frequency Percent Frequency
Excellent
Very Good
Good
Fair
Poor
Total
Select the correct bar chart.
Customer Rating
Customer Rating
Customer Rating
Customer Rating
of customers are satisfied with the Delta flight at either a good, very good, or excellent rating. Only of customers rated the Delta flight Fair or Poor.
b The online survey questionnaire enabled respondents to explain any aspect of the flight that failed to meet expectations. Would this be helpful information to a manager looking for ways to improve the overall customer satisfaction on Delta flights? Explain. Round your answers to the nearest whole number.
Allowing survey respondents to explain their point scale responses would provide helpful information to managers looking for ways to improve customer satisfaction on Delta flights. The respondents indicating that the flight failed to meet expectations would have the opportunity to provide detailed information about their expectations.
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