Many believe that few business owners or managers are challenging what is their operaational plans.They overlook assumptions made when assessing the impact of risks.If these assumptions prove innacurate the damage to the business will be great,particularly if the strategies to limit the consequences of risk are not included as part of the operational plan.

comment on the truth of this statement .Explain the importance of risk assesment and analisys in the operational planning process include two examples of potential risk in the establishement of the fresh/bait fast food business in the case study and how these risks might be minimised.