Many companies and brands had to change somewhat, a little or even drastically to survive due to the pandemic. In fewer than 100 words briefly describe a change that you have observed that helped a brand survive and even thrive because of the pandemic crisis. This could be a major brand, your favorite clothing boutique or an online brand - any brand that you admire and observed change over the past year. Explain what concept it reflects based on the materials we've been studying this term. Be brief and concise and try to keep your answer fewer than 100 words