Many companies struggle with the internal battle of making a good quality product while maximizing profits (given that higher quality cost more and lower quality is cheaper). These same concepts carry over to marketing the brand of the company, the more you advertise, the more people will know the company, but then cost are higher. Explain in 1 paragraph how a company can use the mission statement to project a brand and company image that reflects greater trust and customer loyalty? Explain how a company can set business objectives that are not solely focused on profits and still maintain a level of sustainability into the future? Explain how a company can overcome these conflicts of internal interest while providing customers what they want, and still make investors happy from increased profit returns. (using and example company may help your explanations)