Many consumers are willing to pay $$100$ for a perfume that contains $$10$ worth of scent because the perfume is from a well$-$known brand. What kind of pricing is the company depending on$?$

Select one:

A$.$

Market$-$skimming pricing

B$.$

Target pricing

C$.$

Markup pricing

D$.$

Image pricing

E$.$

Going$-$rate pricing