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Many diet brands exist in the marketplace, and consumers tend to have a range of preferences based on benefits and attributes of the brand. Take
Many diet brands exist in the marketplace, and consumers tend to have a range of preferences based on benefits and attributes of the brand. Take SlimFast and Atkins Nutritional - both compete in this category and has a strong following in the market.Visit https://slimfast.com/
Visit https://www.atkins.com/
Evaluate the positioning of each brand.
- How would you describe their current brand positioning?
- Who are the target markets?
- What are their main points of parity and points of difference?
- Do you believe they have defined their positioning correctly? How might it be improved?
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