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Many hospitality companies offer loyalty programs and use database marketing (online or offline). How does database marketing help hotels or resort casinos develop customer relationship
Many hospitality companies offer loyalty programs and use database marketing (online or offline). How does database marketing help hotels or resort casinos develop customer relationship and loyalty?
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Database marketing plays a pivotal role in fostering customer relationships and loyalty for hotels and resort casinos in the following way Customer Se...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
