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Many managers are afraid to talk to their customers, especially about pricing issues. Would you be willing to engage your customers in developing your pricing
Many managers are afraid to talk to their customers, especially about pricing issues. Would you be willing to engage your customers in developing your pricing strategy? Why or why not?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
