Many marketers who wish to identify a target market will utilize?"off the?shelf" market segmentation schemes developed by large marketing research companies. In this?scenario, you're the brand manager for a beverage company. You are looking to launch a new energy drink?beverage, and?you'd like to know more about the type of consumers who are most likely to be interested in drinking energy drinks.

You paid for access to a marketing database that segmented consumers into 50 segments. After reading the description of the 50?segments, there were 4 you identified as being potentially?appropriate: "Tenacious?Teens", "City?Sentries", "Country?Colonizers", and?"Metro Mixers."

You ran a report on these four segments that was based on their answer to the question?"Yes or?No, do you Love drinking energy?drinks?". The results are reported in table below along with the totals reported for all 50 of the segments combined.

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C Segment Segment Name Segment Count Estimated Behavior Count Tenacious Teens 80,000 4,000 City Sentries 210,000 2,100 Country Colonizers 260,000 5,200 Metro Mixers 30,000 900 Total 580,000 12,200