Many Multinational enterprises (MNEs) have recently incorporated the ethical dimension in their investment and business model and strategy. Ethics in MNEs is gaining ground and becoming increasingly important, and managers have to strike a delicate balance between value maximization and ethics.

conduct a case study analysis on microsoft, critically evaluating how ethically oriented your chosen company is and how it manages the tradeoff between value maximization and ethics.

You need to be very descriptive regarding your chosen companys ethical strategy and the stakeholders involved in the decision making, providing a range of evidence and examples. Additionally explain why ethics has become important and needed in the companys business model, include a costs benefits analysis and its impact on the corporate image and perception of the MNE.

Elaborate on how you would recommend to your chosen company to improve its ethical strategy and policies, and the impact this would have on the companys reputation, image and credibility.

Introduction

Analysis

Recommendations

Conclusion