Many online event ticket intermediaries have popped up since the internet went public in the mid-1990s. But what happens when an intermediary comes along that disintermediates the same intermediaries who have just displaced some other intermediary? Enter Vivid Seats. Rather than checking multiple event or ticket sites to see who has the best deal or availability, one can go to Vivid Seats .com, type in their team or artist and venue location, and in a matter of seconds, view the seats available on all brokers that have tickets. They also serve to connect sellers and buyers.

1. Sketch a possible value chain for good event seats before Vivid Seats and other online intermediaries existed, and sketch a possible value chain for events after online ticket intermediaries became common.