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Many parents are upset that some websites specifically target children and young teens. Outline the arguments for and against a company using this segmentation and
Many parents are upset that some websites specifically target children and young teens. Outline the arguments for and against a company using this segmentation and targeting strategy. Which side do you support, and why?
Some company managers forbid employees from using the internet for non-work-related activities. What are the implications for e-marketers that segment their markets using the variable of home and work access?
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