Many people experience hearing loss, and GPS Marketers was hired to design a marketing campaign for a company that developed affordable hearing aids that boosted voices over background noises. The hearing aids used Bluetooth connectivity and had rechargeable batteries—no need to constantly buy batteries. One of GPS Marketers' jobs was to identify and describe the target audience for their client. Because hearing loss is more common in older people, GPS narrowed the target audience to people who were older than 50 who experienced mild to moderate hearing loss. What insights can GPS gain now that they have defined the target audience?