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Many product reviews are available on the internet, books and other sources. Two examples are reviews on electronic products such as Smartphones and high-definition televisions.

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Many product reviews are available on the internet, books and other sources. Two examples are reviews on electronic products such as Smartphones and high-definition televisions. There are often both positive and negative reviews. a. Do such review (positive and negative) influence your purchasing decisions? b. Why do you suppose customers take the time and effort to write such reviews

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