Many service firms (e.g., restaurants, car dealerships, physician offices) want to know about customer satisfaction and thus attempt to measure it. Develop a plan for measuring customer satisfaction which addresses the following points: Think of an example context and let me know what it is. What type of study would you use and why? (Exploratory, Descriptive, or Causal) This type of study is generally done with primary data, explain what data collection method (e.g., observation, survey, focus group, etc.) you would use and why. Also talk about the advantages and disadvantages of primary data in this situation. Explain how you would contact your subjects and what the sampling plan would be. Finally, your organization ultimately decided to collect this data as a descriptive study using a survey. Suggest 3-5 questions that you would use for your study that would help you measure customer satisfaction your service firm.